Check this out. A universal scoreboard platform by droga5. From brand utility//to// social competition utility.
The After Hours Athlete and the social Puma //////////////
are taking shape in the digital space. Check the video on creativity online
to get the idea and start playing at www. livescoreboard.com.
This flawless video, directed by Ringan Ledwidge and produced by Smuggler, launched the initiative some months ago.
The future of advertising is here, sitting next to us at the table, and already has started talking…
The future of advertising is not advertising, and it won’t lool like advertising. Robin grant at We Are Social assembled an enlightening presentation on what the future agency will be likely to do.
The presentation focuses on four key trends:
There’s also a new media reality to which even digital agencies need to adapt in order not to be the next dinosaurs.
How about a video game in which you create a video game?…I ‘m just saying.
It would feel like an incubation period for future programmers and depvelopers.
Isn’t it everything more transparent nowdays?
This is how branded entertainment should be…subtle, unforced, un-messaged…the future of communications lies in advertising that doesn’t look like advertising.
What springs in mind is a paper faris yakob posted on his blog some months ago, and it goes like this : “The more emotions dominate over rational messaging, the bigger the business effects. The most effective advertising of all are those with little or no rational content.” you can read the whole paper here.
There ‘s a more recent presentation Faris gave on the subject.
Produced by Blink and directed by Tomas Mankovsy.
