The Most Powerful Piece Of Communication
Maybe the most effective and futuristic piece of communication i’ve seen lately. Optimized use of media, excellent tone, excellent execution. Also clever use of media to attract publicity and enable it to work as a viral. My partner said that the videos should have undergone some post-production to refine the colors, but i believe this would be wrong because DDB Paris wanted to give a real feel of the seriousness of the situation and keep the viral aesthetic. Imagine an ad which takes place in the near future (2016) where all the action happens on the streets just under those futuristic video projections. Additionally, interesting is the integrated nature of the campaign in which a campaign works in and with another campaign together.
And because i want to dig a bit deeper, I’d like to comment on where the creatives took their inspiration for the feel of the video projections on the walls from. Color, tone, casting(face), boy in hoodies. This is a clever mix and inspiration from 1) Playstation (double life campaign by TBWA/London), 2) Children of men, 3) minority report (pre-cogs). I don’t imply that inspiration comes from so clear directions. Most of the time we don’t even have a clue and the whole process works subconsciously. But i like to investigate that subconscious universe.
this video has annoying sound, if you want to see it in a better version go to http://www.adforum.com/preview/subscriber/reel_detail.asp?ID=6694834&TDI=VD1KKG2QjD&PAGE=&bShop=&ta=1756
