Neil Blomcamp’s feature film “District 9″, produced by Peter Jackson
I now, openly and deliberately, contributing my 1/1000000 in creating the buzz, the marketers of the forthcoming Neil Blomkamp’s feature film, “Distring 9″, counted i would. But it’s worth it! This new project is produced by Peter Jackson (The Lord of the Rings) and directed by Neil Blomcamp, a director of short films and advertisements who seem to really get how the Sci-fi film of the future will be written. Tight scripts, documentaristic and photo-realistic style as if it got out of the news, he blends the lifes of the terrestrial and the extraterestrial in a way very few had done so far. His scripts always have a different take that put him on the list with the hot, pioneering directors in the film industry. Let’ s wait and see but i would bet all my money on this south african, 29 years old guy, who has a lot to say. In this marketing campaign, the transmedia storytelling and planning will be employed to draw funs into the non- linear brand narrative in order to create the desired self-sustained brand community and a more complex brand world. Neil first came to our attention when he directed the Halo 3 short films promoting the game. These shorts were part of a huge integrated campaign and contributed to the most succesfull launching in the entertainment history.
“Halo 3 has officially become the biggest entertainment launch in history, garnering an estimated $170million in sales in the United States alone in the first 24 hours. More than 10,000 retailers hosted Midnight Madness events to celebrate the launch of this third installment in the billion-dollar franchise.”
