Grey goose+branded entertainment
Grey goose through its Grey goose entertainment division produces and associates itself with the series Iconoclasts on Sundance channel (channel of Sundance film festival), representing all things independant, contemporary and intelligent. In this series notable personalities from all over the spectrum meet and discuss. Grey goose’s branded entertainment division will help Gg associate with great, inspiring content, by using a new path to tell longer, more meaningfull stories. Here you can see the opening titles of the series.
Remember that it’s what a brand’s giving to the people and not only what a brand directly represents. Content-oriented instead of message-oriented marketing can help brands reach a wider range of channels, associations and audiences but be transparent, flexible and agile as well. Namely what the prosumer-generated media era demands.
I believe savvy, brand-conscious, producers of consumer-generated media (prosumers) will find that link with sundance channel and Iconoclasts, spot on. In a bizzare way it makes me want to look for and drink Grey goose Vodka.
