Witchery AW10
This is how branded entertainment should be…subtle, unforced, un-messaged…the future of communications lies in advertising that doesn’t look like advertising.
What springs in mind is a paper faris yakob posted on his blog some months ago, and it goes like this : “The more emotions dominate over rational messaging, the bigger the business effects. The most effective advertising of all are those with little or no rational content.” you can read the whole paper here.
There ‘s a more recent presentation Faris gave on the subject.
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