The After Hours Athlete and the social Puma //////////////

are taking shape in the digital space. Check the video on creativity online

to get the idea and start playing at www. livescoreboard.com.

This  flawless video, directed by Ringan Ledwidge and produced by Smuggler, launched the initiative some months ago.

The future of advertising is not advertising, and it won’t lool like advertising. Robin grant at  We Are Social assembled an enlightening presentation on what the future agency will be likely to do.

The presentation focuses on four key trends:

• The convergence of advertising and Digital

• The convergence of earned and paid media

• The agency singularity

• A new kind of agency

There’s also a new media reality to which even digital agencies need to adapt in order not to be the next dinosaurs.

It would feel like an incubation period for future programmers and depvelopers.

Isn’t it everything more transparent nowdays?

This is how branded entertainment should be…subtle, unforced, un-messaged…the future of communications lies in advertising that doesn’t look like advertising.

What springs in mind is a paper faris yakob posted on his blog some months ago, and it goes like this : “The more emotions dominate over rational messaging, the bigger the business effects. The most effective advertising of all are those with little or no rational content.” you can read the whole paper here.

There ‘s a more recent presentation Faris gave on the subject.

Produced by Blink and directed by Tomas Mankovsy.

I ‘d buy that car only for the drumms or the eagle on the print.

Also like the anti-retro approach against the competitors in the small car segment.

“Even though the opportunity exists,

brands have not yet taken it upon

themselves to harness or to store the

moments of interaction they have with

their customers, things like streaming

real time video, live data feeds, personal

images or conversations. All these

moments can be collated, collected and

re-used on our office walls, in our lobbies,

on the sides of our buildings, or in multisensory

installations at our corporate

headquarters. The most ambitious brand

environments will become a homage to

their customers – living archives and

lamps of memory.”

Full text in all it’s glory  here….Download Intelligent Branding by DIGIT (3)

8 industrial robots on loan  from AUDI’s production line, puppets in the hands of the public in Trafalgar square.

By KRAM/WEISSHAAR to celebrate the London Design Festival.