Great print by BBH. Cool graphic with elements from infographics. In a weird way it works on a lateral more subliminal level.
I ‘d buy that car only for the drumms or the eagle on the print.
Also like the anti-retro approach against the competitors in the small car segment.
“Even though the opportunity exists,
brands have not yet taken it upon
themselves to harness or to store the
moments of interaction they have with
their customers, things like streaming
real time video, live data feeds, personal
images or conversations. All these
moments can be collated, collected and
re-used on our office walls, in our lobbies,
on the sides of our buildings, or in multisensory
installations at our corporate
headquarters. The most ambitious brand
environments will become a homage to
their customers – living archives and
lamps of memory.”
Full text in all it’s glory here….Download Intelligent Branding by DIGIT (3)
Another device – robot – Artificial Intelligence thing but indeed made in style and substance.
8 industrial robots on loan from AUDI’s production line, puppets in the hands of the public in Trafalgar square.
By KRAM/WEISSHAAR to celebrate the London Design Festival.
Digital looks, interactive feel, splash in digits,
i love this robot, vagabond nerdyness,
resourcefulness and mit-ivity redifined for nokia N8 by Wieden & kennedy London.
Love your parents
find your passion
grow with it
find a good… patient wife
eat healthy
buy Whiskas, buy Whiskas, buy Whiskas
love your kids
leave happy…
Come back as a cat
kill bad rats
avoid dogs
eat Whiskas, eat Whiskas, eat Whiskas
die lazy…
Don’t come back again…
To promote the new Xbox 360 game Alan Wake, agencytwofifteen (formerly TAG) has created an episodic drama that serves as a prequel to the game…
In the future we will see many cross-media entertainment initiatives like a comic or web-comic that serves as a sequel ad campaign to a movie or a video-game that serves as a vehicle to promote a movie. Even storylines that move backwards via different media formats and creative platforms.
Furthermore we will see a shift in the paradigm that underlies video games industry. Games were inducing fantasy into reality but now we experiencing the opposite, initiatives that expand a fantastic narrative into the real world, like ARG gaming and the marketing campaign for Dark Night, or a campaign that brings people together to do something that follows “induced” fantastic rules like Nike Grid.
Even in creative terms, we’ re moving from fantasy to reality, as we see in this initiative from agencytwofifteen were a prequel is filmed in order to bring this reality “effect” to the video game which is advertised.
Check the prequel mini-drama here.
