Check this out. A universal scoreboard platform by droga5. From brand utility//to// social competition utility.
The After Hours Athlete and the social Puma //////////////
are taking shape in the digital space. Check the video on creativity online
to get the idea and start playing at www. livescoreboard.com.
This flawless video, directed by Ringan Ledwidge and produced by Smuggler, launched the initiative some months ago.
The future of advertising is here, sitting next to us at the table, and already has started talking…
The future of advertising is not advertising, and it won’t lool like advertising. Robin grant at We Are Social assembled an enlightening presentation on what the future agency will be likely to do.
The presentation focuses on four key trends:
There’s also a new media reality to which even digital agencies need to adapt in order not to be the next dinosaurs.
How about a video game in which you create a video game?…I ‘m just saying.
It would feel like an incubation period for future programmers and depvelopers.
Isn’t it everything more transparent nowdays?
This is how branded entertainment should be…subtle, unforced, un-messaged…the future of communications lies in advertising that doesn’t look like advertising.
What springs in mind is a paper faris yakob posted on his blog some months ago, and it goes like this : “The more emotions dominate over rational messaging, the bigger the business effects. The most effective advertising of all are those with little or no rational content.” you can read the whole paper here.
There ‘s a more recent presentation Faris gave on the subject.
Produced by Blink and directed by Tomas Mankovsy.
Great print by BBH. Cool graphic with elements from infographics. In a weird way it works on a lateral more subliminal level.
I ‘d buy that car only for the drumms or the eagle on the print.
Also like the anti-retro approach against the competitors in the small car segment.
“Even though the opportunity exists,
brands have not yet taken it upon
themselves to harness or to store the
moments of interaction they have with
their customers, things like streaming
real time video, live data feeds, personal
images or conversations. All these
moments can be collated, collected and
re-used on our office walls, in our lobbies,
on the sides of our buildings, or in multisensory
installations at our corporate
headquarters. The most ambitious brand
environments will become a homage to
their customers – living archives and
lamps of memory.”
Full text in all it’s glory here….Download Intelligent Branding by DIGIT (3)
Another device – robot – Artificial Intelligence thing but indeed made in style and substance.
8 industrial robots on loan from AUDI’s production line, puppets in the hands of the public in Trafalgar square.
By KRAM/WEISSHAAR to celebrate the London Design Festival.
Digital looks, interactive feel, splash in digits,
i love this robot, vagabond nerdyness,
resourcefulness and mit-ivity redifined for nokia N8 by Wieden & kennedy London.
Love your parents
find your passion
grow with it
find a good… patient wife
eat healthy
buy Whiskas, buy Whiskas, buy Whiskas
love your kids
leave happy…
Come back as a cat
kill bad rats
avoid dogs
eat Whiskas, eat Whiskas, eat Whiskas
die lazy…
Don’t come back again…
To promote the new Xbox 360 game Alan Wake, agencytwofifteen (formerly TAG) has created an episodic drama that serves as a prequel to the game…
In the future we will see many cross-media entertainment initiatives like a comic or web-comic that serves as a sequel ad campaign to a movie or a video-game that serves as a vehicle to promote a movie. Even storylines that move backwards via different media formats and creative platforms.
Furthermore we will see a shift in the paradigm that underlies video games industry. Games were inducing fantasy into reality but now we experiencing the opposite, initiatives that expand a fantastic narrative into the real world, like ARG gaming and the marketing campaign for Dark Night, or a campaign that brings people together to do something that follows “induced” fantastic rules like Nike Grid.
Even in creative terms, we’ re moving from fantasy to reality, as we see in this initiative from agencytwofifteen were a prequel is filmed in order to bring this reality “effect” to the video game which is advertised.
Check the prequel mini-drama here.
What a brand’s doing and not what it says…what a brand’s doing and not what it says…this is what is going to be important for brands from now on. Bravo WK Tokyo. Get on the brand-play platform…
W+K Tokyo turned to RHIZOMATIKS to co-develop and co-produce 8 MUSIC SHOEs. The music performance was commissioned to breakbeats unit HIFANA who collaborated in the creation of the instruments and also wrote the song.
Enjoy NIKE FREE RUN+ MUSIC SHOE at http://nike.jp/musicshoe/. You can download the video and music!
Nokta . from Onur Senturk on Vimeo.
It seems like an infographics project. Beautiful!!! check the rest of it here.
Pentagram’s Harry Pearce and Justus Oehler have just contributed designs to the Haiti Poster Project
Which other brand could turn negative publicity on it’s head and produce great advertising out of it. The new remorseful media persona of Tiger Woods is here. Bold decision, inspiring stuff. What is more personal than your dad’s voice ? It is interesting Woods chooses to shape his new commercial image via advertising. Is nike wood’s publicist?
I ‘m trying to understand which people will be offended by this and which not.
We are at a stage where ads can be as edgy as edgy personal behaviours, as intimate as a personal situation of a real person.
Nike proves for another time it will lead the way. Let’s embrace nuance and complexity in advertising.
New ad for sony make. believe by 180 LA and production company Bob Industries. The interesting thing here is that at the heart of the story is Playstation. Sony doesn’t make a claim, it tells a story about playstation, it shows something it did. Sony took 22 PS3 players and turned them pro. More and more the success of a brand will depend on what a brand’s doing and not what a brand says.
Moreover succesful brands should rely on what their actions stand for and not their sayings. It’s all about brand-giving… and turning virtual reality to reality or ” life imitating games” not “games imitating life”.
Brilliant art direction, great story unfolded innovatively in a unique way. It keeps the tech element visible. Question? Is this the time where ads don’t only have to be digital but “seem” Digital as well.
Additionally it’s sony’s global effort to push the sony make.believe umbrella above all it’s sub-brands.
Here you can see a version with a different track which i prefer. It’s from the Moon soundtrack and is called “welcome to Lunar Industries”.
Director: Dom Bridges
DP: Dom Bridges
Advertising Agency: 180 Los Angeles, USA
Executive Creative Director: William Gelner
Creative Director: Gavin Lester
Art Director: Jung-Shi Wang
Copywriter: Ben Barney
Executive Producer/Managing Partner: Peter Cline
Producer: Dave Stephenson
Account Directors: Katrin Tenhaaf, Beverly Wurth
Production Co.: Bob Industries
Great post-production, great song. I have a thing with lens flare… A showcase of “show the IDEA, don’t talk the IDEA.”
By Peter Thwaites/ Anonymous Content
Tell stories that others want to share_
Tell stories that produce stories_
Tell stories that produce news_
Tell stories that produce spin off stories_
Leave open windows for the audience to expand the storyline_
..hmmm
1/Paul Mc courtney – Great day/
2/Four Tet – Reversing/
3/David Bowie & Philip Glass – Heroes (Aphex Twin Remix)/
4/Spoon – The way we get by/
5/Moderat – 3 minutes of/
A new balance is the aim of the new initiative from New Balance and is called 365 project. Mother’s New York attempt is to visualize and open a dilogue about balance in everyday life by creating 365 web films that will be released daily via a microsite and an i-phone app.
Strategy/ LIVE WITH THE BRAND / be where your people are, say good-morning to them, swich off the light before they go to sleep
Things to avoid/ DON’T COPY UNIQLO
Universal Everything is the sheffield-based agency which helped in the global rebranding of MTV networks. Their new kind of abstract-ism is a whole new design language. Check out their reel, it’s brilliant.
OK this is clever, i admitt. It catches the bandwagon of together-ness by using the emotional power of the collective to engage us with Puma, it’s funny and it’s sharable. I’m quite critical to brands still trying to jump on this train of portraying things that are done “collectively”, not because this is wrong, as i believe this is the era of brand-giving, but because it’s been done so many times before. lately it was T-mobile that showed how you can use and exploit this movement cunningly.
But, damn it, this spot by Droga 5 has this clever twist of matching the valentine’s day with the match day and all these surrounded by the hardcore love of soccer funs. Puma here uses this vehicle to the favour of the brand and not the other way around. Droga 5 has an unparalleled record of drawing people to its content with work like “still free”, “tap project” , “Bike hero” and the hillarious Puma index.
Check at the end of the video how the fans split immediately after the task they were given is finished. Clever, indeed.
Let’s wait and see what will happen youtube-wise.
Something i bumped into at the really interesting behance.net site. The kind of work you like to share and with the demanded viral currency and playfulness. Real-time-live gaming. Its the latest thing for agencies to create a big picture out of smaller parts, being humans , animals , mechanical parts etc.
That one would make a great first work of a promising production company.
We ‘ve seen that kind of car chase before, in all kind of contexts but the projection of a cheetah on the wall gives a nice sense of digital-ness that’s useful for the spot and lexus as well. I loved the idea of the projected cheetah on the dust the car leaves at the turn.
Scott Lyon represented by Outsider also directed this re-imagination of an older classic concept for Honda and the power of her dreams.
Brandtelling 
